![]() ![]() Tupperware expanded to Europe in 1960 when Mila Pond hosted Tupperware parties in Weybridge, England, and other locations around the world. The company continued the Tupperware parties and rewarded top-selling women. ĭuring the early 1950s Tupperware products gained popularity and sales increased. Later, she created Tupperware Parties Inc. Brownie Wise (1913–1992), a former sales representative of Stanley Home Products, started organizing more of these parties and was soon made vice president of marketing in 1951. The party plan called Tupperware party enabled women of the 1950s to earn an income while keeping their focus in the domestic domain. Tupperware developed a direct marketing strategy known as the party plan to sell products. ![]() The product became notable with a sale-through-presentation idea, held in a party setting. The polyethylene plastic containers could be used in households to contain food and keep them airtight, and featured a "burping seal" that was patented in 1949. He developed the first product in 1946 in Leominster, Massachusetts. Company history Tupperware containers from 2011 Colourful Tupperware containers Early years Įarl Tupper (1907–1983) asked for pure polyethylene pellets from Dupont to build Tupperware products in 1938. Indonesia's sales in 2013 were more than $200 million. In 2013, the top marketplace for Tupperware was Indonesia, topping Germany. As of 2007, it was sold by approximately 1.9 million direct salespeople on contract. Tupperware is a wholly owned subsidiary of Tupperware Brands. ![]() It was founded in 1942 by Earl Tupper, who developed his first bell-shaped container and introduced the products to the public in 1946. Tupperware is an American household products company that develops, manufactures, and internationally distributes preparation, storage, and serving containers for the kitchen and home. ![]()
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